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Hersteller-News

Why Security Leaders Need Advertisers

13. September 2021

HUMAN logo horiz blackLast year, as  part of our appearance at the (virtual) Cannes Lions International Festival of Creativity conference, we held a session called “Why Advertisers Need Hackers”. It was a look at the role that cybersecurity can—and does—play in the advertising technology ecosystem. 

Hell, we’ve been saying for years that ad fraud isn’t a measurement problem, it’s a cybersecurity problem, and our Satori Threat Intelligence and Research Team is a key player in demonstrating that. Shutting down operations like Terracotta,  PARETO, and 3ve don’t happen without the likes of the folks on that team, and those clearly benefited the advertising ecosystem directly. ...read more!